A new survey, independently conducted by the Center for Effective Philanthropy (CEP), ranks the North Texas Community Foundation number one for donor satisfaction among community foundations surveyed. It was the first time the Community Foundation participated in CEP’s Donor Perception Report (DPR), which was been conducted at more than 50 foundations across the U.S.
“The North Texas Community Foundation is the highest rated foundation for donor satisfaction in CEP’s dataset” said Charlotte Brugman, Manager of Assessment and Advisory Services at CEP. “The Foundation also rated in the top 1 percent for responsiveness of staff, and responsiveness is one of the biggest factors in donor satisfaction.”
The Community Foundation also ranked in the 99th percentile regarding likelihood that existing donors would recommend the Foundation to a friend or colleague, as well as for its level of responsiveness when donors need assistance. DPR results placed in the top 20 percent of surveyed foundations for the number of current donors who plan to give to the Foundation in the future.
“The Community Foundation has a strong history of establishing funds, investing dollars wisely and honoring donors’ wishes” said Vicki Andrews, Director of Operations and Donor Services at the Community Foundation. “For several years, we’ve also been evolving and adding more layers to the function of the Foundation, so we felt it was a good time to gauge what donors think about the work we’re doing.”
Survey participants identified which factors were most important in their decisions to give to the Community Foundation over other giving options. The top three reasons cited were:
- Foundation’s integrity and trustworthiness
- Quality of the Foundation’s staff
- Foundation’s investment strategy and performance
The Center for Effective Philanthropy’s DPR is the only tool of its kind. It asks a community foundation’s donors to identify what they think are its strengths and areas for improvement. Results are compared to donor experiences across other community foundations that have also conducted DPRs. Participating foundations are then able to identify strategies for most effectively engaging – and serving – donors.
Donors suggested increasing investment options and public awareness among areas of opportunity for the North Texas Community Foundation. Activity is already underway on both fronts.
Dedicated effort to expand visibility of the North Texas Community Foundation in this region began in March. A strategic awareness-building campaign launched by reformatting the organization name to reduce confusion with a similarly-named entity in DFW. A new logo, graphic identity and website that allow stronger branding opportunities were deployed at the same time. The Community Foundation is now activating strategic community partnerships, strong media relations activity and other vehicles to increase frequency of messaging about its services and programs.